From Blank Repo to Booked Calls: Structure, Snippets, and Sanity Checks

WordPress Themes

Here’s the job: make a consulting website that wins serious conversations—not with fireworks, but with clarity, receipts, and a next step. If you’re a PHP developer who’s tired of “demo sugar” and wants predictable patterns, Berater – Consulting WordPress Theme is a solid foundation. It’s lean where it should be, opinionated where it helps, and it doesn’t fight you when you bring your own stack. We’ll treat this post like a build log: how the pages map to buyer intent, which PHP hooks keep content tidy, and the small rules that protect speed, a11y, and editor sanity.

wordpress berater

0) The brief we accept (in one paragraph)

• The site must earn a 20-minute scoping call in under eight seconds on mobile.
• Pages read like mini-proposals: Problem → Actions → Outcomes → Next step.
• Editors should ship changes without pinging engineering.
• The stack must be boring (in a good way): no surprise page builders, no risky plugin soup.

Berater gets us there by providing page patterns that are easy to enforce and hard to break.

1) Information architecture that mirrors a buyer’s headspace

Top-level nav (keep it to five):

• Problems We Fix (not “Services”)
• Work (case studies with numbers)
• Approach (how we engage; risks & mitigations)
• Team (who owns what)
• Contact (form + calendar)

Home page scaffold

1. Promise (one sentence) + CTA (book a call).
2. Proof row: three tiles—metric, context, timeframe.
3. Shortcuts: Problems / Work / Approach.
4. Single event (webinar, office hour) if it’s real.
5. Footer with policy links and no fireworks.

Berater’s blocks cover these out of the box; our job is to keep the copy honest.

2) PHP-first setup: child theme, clean assets, predictable hooks

Create a child theme so we can override safely:

// style.css
/*
 Theme Name:  berater-child
 Template:    berater
 Version:     1.0.0
*/

// functions.php
add_action('wp_enqueue_scripts', function () {
    wp_enqueue_style('berater-child', get_stylesheet_uri(), ['parent-style'], '1.0.0');
}, 20);

add_action('after_setup_theme', function () {
    add_theme_support('title-tag');
    add_theme_support('post-thumbnails');
    register_nav_menus([
        'primary' => 'Primary Navigation',
        'footer'  => 'Footer Navigation',
    ]);
});

Asset hygiene

• One sans font, two weights.
• Preload primary font only; font-display: swap.
• Dequeue unused icon packs / sliders you didn’t ask for.

add_action('wp_enqueue_scripts', function () {
    wp_dequeue_style('unused-slider-css');
    wp_dequeue_script('unused-slider-js');
}, 100);

3) Why I mention sourcing at all

Keeping staging and production in lockstep—same theme, same versions—makes Tuesday edits boring (which is the goal). A curated catalog like gplpal keeps updates predictable so you spend time on copy, cases, and speed—not chasing mismatched plugins.

4) Final word

Consulting buyers are busy. They’ll reward a site that speaks plainly, shows receipts, and makes the next step obvious. Berater – Consulting WordPress Theme doesn’t write your story; it keeps the scaffolding steady while you write it. Treat pages like proposals, name services like problems, show outcomes with numbers, and respect the calendar. Do that, and the inbox starts to change character—from “Got a minute?” to “Can we talk next Tuesday?”