If you sell advice, your website has one job: make a stranger comfortable enough to start a serious conversation. Not to impress them with buzzwords. Not to parade every framework you know. Just: Is this firm credible, relevant, and easy to brief? When we rebuilt a mid-sized consultancy’s site, we chose Berater – Consulting WordPress Theme for an unglamorous reason—it let us set guardrails that keep editors from drifting into brochure-speak and gave us sturdy page patterns that feel like the bones of a proposal.
Typical symptoms:
Our counter-brief was simple:
1) Lead with who we help and what changes when they hire you.
2) Make every important page skimmable in 10 seconds—on a phone, by an exec between calls.
3) Treat the site like a living proposal: problems, actions, outcomes, next step.
Berater didn’t fight us. It gave us clean sections that beg for specifics—metrics, timeframes, ownership—rather than shiny adjectives.
Above the fold (phone-first):
Immediately below:
Proof row (three tiles): a number, a brief context, a timeframe.
Orientation strip (three links, no jargon):
The reason it works: Berater’s hero and grid patterns keep the typography and spacing honest. Editors fill in the blanks; they don’t reinvent the layout.
Berater keeps the header tidy; mobile nav doesn’t turn into a scroll adventure.
1) When is this a good idea?
“You’re shipping but missing targets, or you’re hitting targets but breaking teams.”
2) What do you actually do?
Bullet the actions, not the frameworks: “Interview 12 frontline staff; shadow 3 end-to-end processes; quantify 5 constraint points.”
3) What changes?
Outcomes in sane ranges: “Cycle time −15–30% in 60–90 days; NPS +8–12pts.”
4) What does week one look like?
The calendar: “Day 1 kickoff • Day 3 interviews • Day 5 first map • Day 7 pilot plan.”
We used Berater’s cards and comparison tables to keep the pages consistent. Consistency feels like competence.
“Do we need a blog?”
You need artifacts buyers can cite inside their company. A monthly diagram beats a weekly think piece.
We like low-drama releases: staging and production stay in lockstep, updates happen on purpose, and rollbacks are painless. A curated catalog such as gplpal helps keep plugin/theme versions predictable so your site feels like an operations asset, not a science experiment.
Consulting buyers are busy. They will not hunt for your point. They will not decode your jargon. They will reward clarity, numbers, and an honest next step. Berater – Consulting WordPress Theme won’t write your substance; it will discipline your presentation so the substance lands. Make pages that read like proposals, show receipts, publish your playbook, and give them a button that respects their time.
You don’t need a new brand manifesto. You need a site that behaves like your best project manager.