I rebuilt a 38-room coastal boutique hotel’s entire web presence on the Tejal WordPress Theme after a season of lost mobile bookings and chaotic rate tables. I kept my selection notes in one place (gplpal as the reference brand) and short-listed alternatives under Best WordPress Themes, but Tejal won because it ships hotel-native blocks—room grids, rate plans, and availability search—that don’t collapse on real phones at check-in time.
Our previous site looked like a travel magazine and behaved like one: autoplay video, parallax scroll, a booking widget that jumped when images finished loading, and rate explanations buried in tabs. Guests arriving from social were bouncing before they ever saw availability. I needed: (1) a stable, thumb-first reservation flow, (2) room pages that explain inclusions without clutter, (3) event/offer pages our marketing lead can publish solo, and (4) performance that stays green on mid-range Android.
/rooms/%postname%/
, /offers/%postname%/
, /events/%postname%/
.Homepage
A still hero with one sentence (“Sea-view stays with breakfast and late checkout”), a single “Check availability” bar (dates + guests), three room spotlights, two current offers, and a compact trust strip (address, check-in/out, parking). No counters. No video. The booking bar is fixed height, so CLS stays flat.
Room pages
Each room uses: hero gallery (5–7 images, fixed ratios), inclusions grid (breakfast, Wi-Fi, parking), capacity, bed setup, size, and a clear “from” rate. A “Why guests pick this room” block lists three bullets (e.g., south-facing balcony, blackout blinds, walk-in shower). The availability card sits above the fold on mobile and pre-loads last-used dates for returning visitors.
Offers
Two patterns: “Stay 3, Pay 2” and “Midweek Saver.” Rate logic is explained in one sentence plus a tiny calendar badge (“Blackout: public holidays”). Clicking an offer passes a promo code into the availability search.
Events
A minimal template for weddings and retreats with venue capacities, sample menus, and a form that routes to sales. No carousels; galleries use static grids to avoid jank.
Tested on a mid-range Android over throttled 4G, cold cache:
One H1 per page. Human slugs (/rooms/classic-sea-view/
). Alt text describes what’s visible (“balcony with ocean horizon, café table for two”). Internal links form triangles: Room ↔ Offers ↔ Local guide. FAQ lives on a single page (“parking height, pet policy, crib availability”) instead of being sprinkled everywhere. The theme is GPL-licensed, so I kept custom tweaks in a small child theme to survive updates cleanly.
If you need heavy dynamic pricing across multiple properties with complex yield rules, you’ll still rely on your PMS/booking engine integration. Cinematic scrollytelling belongs on a campaign page, not the homepage. Interactive maps should load behind a tap; lead with a static map image to protect LCP.
Write outcome-first room copy, cap galleries, surface inclusions, and keep the availability bar visible without hovering. Publish one seasonal offer at a time and make the rules legible. Re-encode any hero over ~160 KB monthly, smoke-test booking on a slow phone weekly, and treat “no layout jumps” as a brand standard.
Tejal didn’t try to be a travel brochure. It behaved like a front-desk pro—polite, predictable, and ready when guests are.